Every phone has a Mobile I.D. It is the hardware identifier that allows your phone to travel from tower to tower without dropping a call. You probably don’t know what your mobile ID is, but you have one. And when you get a new phone, that phone has a new ID. But how can you use Mobile IDs in Marketing?

Even if you’ve checked your Apple iPhone’s iOS to not track you, if you are using apps on your phone that require location identification, they are likely collecting and selling that information. Maps, family trackers, weather apps – they all need geo-tracking. Somewhere probably on page 192 of the fine print when downloading the app, you gave them the rights to your phone’s location. That’s where we get our data.

Everywhere you go with your phone is recorded. This is how the FBI catches criminals. People leave their phones in their pockets while robbing a bank…BOOM – identified.

The use of Mobile IDs in marketing is anonymous, which is why it is legal.  It is never know who the person is that was at a location, we just know that a phone was there. To start, we set up very precise geofences around locations of our choice. We then set the dates and times we want to “pull” the ID’s, and then download our list. We can go back in time up to a year or so and identify the phones that were at specific locations of our choice. This is our base data. But we can’t identify the user of the phone nor disclose our lists.

We then run ads to those phones in a variety of places. It is our base list of identified phones, but we layer other information, like demographics or psychographics, as well as geographic targeting offered by the ad medium we’re using on top of this list as a filter. It works with display and video on Meta, TikTok, plus programmatic media across the internet. We can even find the Netflix or Disney+ account associated with the phone so that we can air video ads on streaming services on their big screen TV’s. Finally, we run ads within the apps on the phone, which finds the largest audiences.

There is no cost for the Mobile ID list, just $1.00 data charge per thousand ads we run. It is an Old-School-Meets-New-School approach. Using your own knowledge about your best potential customers to build first-party audiences.

Are you interested in learning more or seeing if using Mobile IDs in your marketing will help? Contact Redroc today.