We partnered with the client to transform their vision for a quirky chicken shop into a brand with real bite—bold, playful, and impossible to ignore. From naming direction and tagline to logo, typography, color palette, and photography, every element was intentionally crafted to bring the concept to life and make it unmistakably “Mad Good.” The result is a personality-packed chicken brand that pairs cultural wit with drool-worthy flavor, brought to life through a confident voice and vibrant, cohesive visuals.