Ripley’s Entertainment asked us to promote their Haunted Adventure in Gatlinburg, Tennessee, which is actually built on the grounds of an old casket factory: Grimsby & Streaper. We couldn’t resist. We built the G&S website where guests could learn about the history of the factory, do a little casket shopping and, most importantly, sign up for a behind-the-scenes private tour. The response was overwhelming, with over 2,500 entries. We supported the promotion with organic and paid social, as well as digital advertising, and even created a spokes-casket named Piney who sang a jingle that we still can’t get out of our heads.