Draw bigger crowds.
Sell more tickets.
We are Amusement & Entertainment Marketing Experts
Family entertainment centers, amusement parks, events, sports, parks, museums, ziplines – the sky is the limit for entertainment options. How do you get your business to stand out in a crowd of options?
Creative is key for amusement and entertainment marketing – that and knowing your target audiences and where to reach them. It takes a full-funnel approach to thrive in the world of amusements and entertainment, and Redroc knows all the steps and tactics.
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Experience Counts
We make you stand out.
There are so many options for people to spend their entertainment dollars. We make sure our clients are unique, exciting, and stand ahead of the competition in their offerings, design, look, feel, and in the experience as a whole.
Strategic Planning
Entertainment options need to know their place, their target, and how to fill their niche. We help customers find their audience, choose their offerings, and learn how to make sure they are reaching the right audiences. We do this for new facilities and existing events or businesses, with the goal of increasing revenue.
Branded Creative
Redroc is a full-service creative firm that understands branding for events, amusement and entertainment facilities. From the initial brand-building to on-site graphics to advertisements, we can build creative that drives long-term results.
Web Sites & SEO
Your web site is the foundation of your marketing platform for your facility. We strategize, design and build sites for many types of events and entertainment offerings, as well as optimize them for search.
Social Media
We employ a full in-house team of social media and content experts that are experienced handling organic social media marketing through Instagram, Facebook, TikTok and other services. We create content daily, including video, which is a big driver in the amusement and entertainment industry.
PR Management
Earned Media can be great for amusement and entertainment marketing as well as for events at your facilities. We aren’t a PR firm, but we do hire, manage, and supplement PR efforts from other firms. For lesser PR, we can write a mean press release!
Media & Advertising
Redroc has a great deal of experience in media and advertising for the entertainment and amusement category. From traditional media to highly targeted mobile advertising, we can reach the local and tourist alike and drive them to your facilities. And we do it all in-house.
Industry Experience
Experience Matters
We’ve been helping our clients capture the disposable entertainment income of their customers for over 27 years. Below are some marketing categories in which we excel in for the amusement and entertainment industry:
Amusement
Family Entertainment Centers
Go Kart Tracks
Mini-Golf
Arcades
Water Parks
Haunted Attractions
Tourist Attractions
Ziplines
Ropes Courses
Mine Tours
Boat Rentals
Sporting Events
Round Rock Express
MMA Fighting
Texas Rangers Big League Weekend
USA Rugby
National Fastpitch Softball
Minor League Hockey
MotoGP
Agritainment
Family Farms
Pumpkin Patches
Hayrides
Christmas Events
Services
We love to promote.
Redoc is a full-service marketing agency and has used many strategies and tactics to draw in the amusement and entertainment audiences. Fun is our thing! Some of our services include:
POSITIONING STRATEGY
WEBSITE DESIGN
CREATIVE SERVICES
VIDEOGRAPHY
PHOTOGRAPHY
SOCIAL MEDIA MANAGEMENT
TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
SEARCH MARKETING
PR MANAGEMENT
INFLUENCER MANAGEMENT
EMAIL MARKETING
PROMOTIONAL CREATION
EXPERIENTIAL MARKETING
Where indoor mini-golf meets glitz, glam, and the King of Rock ‘n Roll!
01
The Challenge
Successfully launch one of Austin’s first indoor mini-golf courses in a city chock full of entertainment.
Austin, TX is a city filled to the brim with endless entertainment choices. It takes a concerted effort for a brand to make a splash when launching a new attraction in a space already saturated with great options. Redroc is no stranger to making impactful marketing for the launch of new businesses, adding new attractions to existing businesses, or even something as simple as introducing new menu items. Keep reading to learn more about the strategies and approach we used to help one of our favorite entertainment clients.
Austin’s Park approached us with an exciting announcement. They were bringing something new to their Family Entertainment Center, something that’s been catching traction in the entertainment space but hadn’t yet been brought to Austin in an exciting and thoughtful way.
Introducing Putt Vegas! Indoor mini-golf that’s Las Vegas-themed. The concept was there, the glamour was there, we just had to get the word out and get people excited.
02
Our approach
Get the word out and get people excited!
To kick things off, we created a series of teaser videos that launched on social media the month leading up to the grand opening. On other media channels, we used a mixture of digital tactics including ads on Facebook, Instagram, Snapchat, YouTube, TikTok, and OTT. We pulled mobileIDs and geofenced local competitors to target users we knew to be a good fit for Austin’s Park, or who had shown a recent interest in mini golf. Hyper-targeting locals who had recently frequented similar venues allowed us to hone in on an ideal audience and in turn, use our client’s budget in a nimble and mindful way.
After several weeks of our teaser campaign, it was time for a grand opening event worthy of all the hype. We assisted Austin’s Park in hosting a very swanky and successful VIP night that allowed a select pool of friends, family, and influencers to get a sneak peek at the course and create additional buzz. We even hired an Elvis impersonator and a showgirl to guide guests through an interactive experience that made them feel like they had been transported directly to Sin City.
With the help of a local PR company, the turnout was big and resulted in numerous influencers creating reels, posts, and stories about Putt Vegas, further increasing our social reach to a variety of audiences. Following the success of VIP Night articles were written, interviews were conducted, and content was created. All of this, along with our media efforts, set Putt Vegas up to become the hottest new entertainment destination.
03
The Results
Putt Vegas kicked off with a bang.
It was evident we had done our job to create excitement and buzz around the new attraction. And though Putt Vegas is an add-on cost for park visitors, they have been happy to pay it to experience all this Vegas-themed course has to offer. Below highlights some of our key metrics.
Insights + Learnings
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