Pixels + Points 02 | Streaming Innovations: NBC Upgrades with ATSC 3.0 and Disney-Fox Sports Merger

With Matt Nelsen, Susie Brown;

In episode 02 of Pixels and Points, Matt and Susie discuss exciting changes in broadcasting from NBC Universal, Disney and Fox Sports and what these updates mean for the future of watching TV and sports.



Matt Nelsen: Hello and welcome to another episode of Pixels and Points, a Redroc Review. I’m Matt Nelsen, Media Director at Redroc Austin. Today, we’re excited to dive into some groundbreaking news in the media industry, specifically some innovative developments from NBC Universal and a major shift in sports broadcasting initiated by Disney and Fox.

Susie Brown: Yes, Matt. Let’s start with NBC Universal’s latest advancement. They’re pioneering a new service through their app, integrating with the cutting-edge ATSC 3.0 format. This technology, known as Fast Stream, includes features like live TV and DVR capabilities, enabling viewers to watch high-definition broadcasts without using any of their home internet bandwidth.

Matt Nelsen: That’s right, Susie. The integration with ATSC 3.0 not only conserves bandwidth but also significantly enhances the quality of the broadcasts. Viewers can look forward to not just 4K resolution but also a more reliable signal, less susceptible to common interference. The potential for interactivity in live broadcasts could revolutionize how we engage with our favorite shows and events.

Susie Brown: Shifting gears to the sports world, there’s also big news from Disney, Warner Brothers and Fox. They are merging their sports broadcasting divisions to form what could be described as an online sports broadcasting giant. The tentative name for their new platform is ‘Spulu’, which seems to be a nod to combining sports with a Hulu-like streaming model.

Matt Nelsen: This merger is monumental, Susie. It’s poised to streamline access to sports content by centralizing broadcasts from multiple networks into a single, easily accessible app. This move simplifies the viewer’s experience, making it much easier to navigate and enjoy a wide range of sporting events without the hassle of switching between different services and platforms.

Susie Brown: However, with these advancements come questions about cost and accessibility. This new sports platform by Disney, Warner Brothers and Fox might change the financial dynamics for fans, potentially introducing new subscription fees or changing how sports content is packaged for viewers.

Matt Nelsen: Absolutely, and these changes extend beyond just cost implications. They could fundamentally alter the competitive landscape of sports broadcasting, affecting everything from media rights to how games are marketed and consumed. We’ll be keeping a close eye on how these developments affect fans and the broader media industry.

Susie Brown: It’s clear that both NBC Universal’s and Disney-WB-Fox’s new strategies reflect a broader trend in the media sector: leveraging advanced technology to enhance the viewer experience. This evolution is aimed at making media consumption more immersive, accessible, and tailored to modern consumer demands.

Matt Nelsen: Indeed, it’s an exciting time in the world of media and broadcasting. Thanks for joining us today as we unpack these significant changes. Be sure to catch our next episode for more insights into the dynamic field of digital and traditional media here at Pixels and Points.

About the Hosts

MATT NELSEN is the Media Director at Redroc Austin. He is a digital media expert with over 20 years of agency experience negotiating digital, OTT, digital audio; focusing on building partnerships with vendors and efficiencies for clients.

SUSIE BROWN is the Media Buyer/Planner at Redroc Austin. She is a traditional media expert with over 20 years of agency experience negotiating local spot broadcast, cable, OTT, radio and digital audio; focusing on building partnerships with vendors and efficiencies for clients.

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