Why TikTok Is a Game Changer for Your Entertainment and Amusement Business

By Ryan Robinson
A collage with a carnival ride coming out of a mobile phone

As someone who has their eyes on social media 24/7, I’ve witnessed the transformative power of TikTok in our ever-evolving digital landscape. TikTok has emerged as a game changer for businesses looking to enhance their online presence and engage with a younger, digitally-savvy audience. This platform, known for its addictive 15 to 60-second video clips, provides ample opportunities for various industries, including local entertainment and amusement businesses. In this blog, I’ll share my insights into why TikTok is a game changer for such businesses and give some tips on how to effectively integrate TikTok into your marketing strategy.

 

Why TikTok?

 

TikTok, which launched in 2016, has rapidly evolved into a cultural phenomenon with over a billion users worldwide. While TikTok is renowned for its diverse user base, it’s particularly popular among a younger audience ages 16-24, making it an ideal platform for businesses targeting this demographic. The entertainment and amusement industry has a great deal to gain from TikTok for several compelling reasons.

 

Visual Appeal and Creativity

TikTok is all about visual content, and for an entertainment business, this is a match made in heaven. Short, engaging videos can showcase, for example, the thrilling games, colorful attractions, and the excitement of the amusement experience. With TikTok’s creative tools and filters, you can add a unique touch to your content, making it more attractive to users.

 

Viral Potential

TikTok is known for its potential to make content go viral (like really viral). A well-executed video that resonates with the audience can quickly gain thousands, sometimes millions of views. For an entertainment business, this means an opportunity to reach a broad audience, generate buzz, and attract new visitors.

 

Audience Engagement

TikTok encourages two-way communication. Viewers can like, comment, share, “duet” with videos, and “stitch” a video creating a highly engaged community. This interaction fosters a sense of connection and community, which can be harnessed by amusement businesses to build customer loyalty and keep visitors excited about returning.

 

Trend Integration

If TikTok is great at one thing, it’s trends. Unlike most social media platforms, TikTok is a great space for comical, unserious, silly content, which makes it even better for amusement businesses. By participating in the silly side of TikTok and partaking in relevant trends (or starting them), your entertainment business can stay in tune with the platform’s culture and appear on users’ feeds more frequently. This is a great way to keep your business relevant and showcase different aspects of your business.

 

Cost-Effective Marketing

TikTok marketing can be very cost-effective compared to traditional marketing channels. TikTok will push your videos to users who don’t already follow you, unlike a traditional Facebook or Instagram post. Even small amusement businesses can create engaging content without a significant budget. Additionally, TikTok offers a self-serve advertising platform, making it accessible for businesses of all sizes.

 

Five Tips for Implementing TikTok for Your Amusement Business

 

Now that we’ve talked about why TikTok is important, let’s talk about the how. To unlock TikTok’s full potential for your entertainment or amusement business, here are five essential tips for effective implementation:

 

Develop a Content Strategy

Before diving into TikTok, create a well-defined content strategy. Identify your target audience, define your unique selling points (what sets your business apart), and plan the type of content you want to create. Think about showcasing popular games, game tutorials, customer testimonials, or behind-the-scenes footage.

 

Encourage User-Generated Content

User-generated content is a powerful tool on TikTok. Encourage your customers to share their experiences at your amusement business by creating branded hashtags or challenges. Offer incentives, such as discounts or free tokens, to motivate customers to participate and share their content. Get as many people involved as possible. TikTok loves real faces and real people.

 

Stay Authentic

Authenticity is key on TikTok. Users appreciate genuine, unfiltered content. Do not, and I repeat *do not*, post your super high-production, commercial-like video content on TikTok. As mentioned before, TikTok is a great platform for comical, unserious content. Users on TikTok want to watch normal people in a casual setting. Show the real entertainment experience, including the excitement, challenges, and successes. This will help create a more profound connection with your audience.

 

Be Consistent and Adaptable

Consistency in posting is vital to maintain a presence on TikTok. Not only do users appreciate consistency, but so does the TikTok algorithm. Regularly publish content to keep your audience engaged. Additionally, stay adaptable by monitoring trends and adjusting your content strategy accordingly. Embrace challenges and trends relevant to your industry to stay fresh and relevant.

 

Collaborate with Influencers

No, influencer marketing isn’t dead yet. And they’re even better on TikTok! TikTok influencers specifically, or those who have a substantial following on TikTok, can greatly amplify your reach. Identify local influencers with a substantial following and a target audience aligned with your business’s demographic. Collaborating with them to promote your business through sponsored posts or takeovers can do wonders to not only boost your TikTok presence, but also your business.

Conclusion

 

All in all, TikTok is a powerful tool to use in the entertainment and amusement business. Its visual appeal, viral potential, audience engagement, trend integration, and cost-effective marketing make it an ideal platform to connect with a younger, tech-savvy audience and boost your business. By developing a sound content strategy, encouraging user-generated content, collaborating with influencers, staying authentic, and being consistent and adaptable, you can leverage TikTok to ensure your entertainment and amusement business thrives in the digital age. Embrace TikTok, and watch your business gain new life in the world of short-form video content.

Ryan Robinson is the Social Media Director at Redroc Austin. A graduate of the University of Arkansas’ Advertising and Public Relations program, she brings over 6 years of expertise, transforming both Redroc's 13+ clients and her own business through impactful social media strategies.


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