Digital Media
Simplify the Process: Redroc Austin’s Digital Media strategies help achieve your goals.
Who we are
We Are Your Partners for Smarter Digital Media
Utilizing Redroc to manage your media buying transforms how your brand reaches and engages your audience. We know how overwhelming digital media buying can be. Opportunities are ever-changing and many digital options can be hard to find locally and within budget. We step in to simplify the process, helping businesses of all sizes find the right opportunities to reach their needs. Bring us your goal and we’ll create the strategy to achieve it.
DIGITAL MEDIA CAPABILITIES
Human-Centered Digital Media That Delivers Results
Redroc is a human-centered digital media planning agency, combining the latest technology with people who understand your goals, solve problems, and craft the best media plans to hit those goals. From OTT video and social advertising to search and digital audio, we deliver smart, effective campaigns guided by real human expertise. Let us act as your digital media team so you can grow your business.
Programmatic Digital Media
From behaviorally-targeted digital display banners and mobile ID in-app ads to Meta geofencing and OTT video, Redroc knows what it takes to make digital media work. After spending millions across every platform, we’ve learned what drives results. Redroc brings the latest in programmatic advertising to our clients with strategy, creativity, and real human insight. Plus a few proprietary tools and tricks!
Social Advertising
Social advertising is not the same as managing social media accounts. It’s using social platforms to reach the right audiences with strategic ads. From videos and stories to lead-ads and Messenger campaigns, we build strategies that drive engagement, sell tickets, grow e-commerce and turn followers into brand fans.
Search Engine Marketing (SEM) and AI-Search
Search Engine Marketing puts your brand in front of the right people on Google, Yahoo, and BING!, as well as ChatGPT. Unlike algorithms, we bring a human touch to every campaign. Our Google-certified experts design strategies that hit the right keywords, avoid wasted spend, and track performance every step of the way. Retargeting? We handle that too, so your ads stay in front of the audiences that matter.
Digital Audio
Digital Audio is growing fast across the U.S., especially as traditional radio fades and younger audiences tune in. We make buying digital audio easy and turn-key, targeting your audience based on your goals. We handle invoicing and integrate your audio plans into our reporting, combining results with your other digital media campaigns for a complete picture. This may include Spotify, Pandora, iHeart Radio, Soundcloud, and a host of other services and podcasts.
Industry Experience
Connecting Brands to Audiences Across Industries
We help a wide range of clients master the digital media landscape. No matter the industry, we research, analyze, and craft strategies that connect with audiences in a thoughtful, human-centered way. From video to display to audio, we deliver campaigns that drive results across industries – whether it’s alcohol and entertainment, restaurants, events, healthcare, home improvement, or DTC, Redroc knows how to reach your audience.
Entertainment
Family Entertainment Centers
Sporting Events
Agritainment
Tourist Attractions
Virtual/Immersive Reality
Restaurants
Barbecue
Mexican
Catering
Seafood
Burgers
Home Improvement
Windows & Doors
Gutters
HVAC
Roofing
Events
Halloween
Christmas
Concerts
Trade Shows
Medical Research
Branding
Recruitment
Insights + Learnings
What Is a Mobile ID and How To Use Them in Marketing
Every phone has a Mobile ID. Discover how you can use the anonymous data to help with your marketing and advertising.
In the Amusement Park of Ads, Contextual Advertising Is the Coolest Ride
Unveil the might of contextual advertising in amusement parks. Explore AI-driven strategies, digital marketing relevance, and tailored ad campaigns for staying ahead in online advertising trends.
Using Mobile IDs for Targeted Digital Marketing
We can even go back in time and gather IDs that were at a location at a specific date and time. We are time-traveling to find our advertisers’ best potential customers.