Social media
Transform Your Feed: Redroc Austin’s Social Media strategies and content stop the scrolls.
Who we are
We Are Your Social Media
Brand Advocates
Hiring Redroc to manage your Social Media Management is a transformative force for your brand. Take the guesswork out of posting and level up your online presence. We know all the latest trends so we can craft content that truly resonates and drives engagement. Plus, Redroc will analyze metrics and fine-tune your strategy, both organic and paid. Let us handle the digital hustle so you can run your business.
SOCIAL MARKETING CAPABILITIES
Make the Social Space Work Hard for Your Brand
Using Social Media to grow your brand is all about being authentic and connecting with your audience on a real level. We start by creating content that showcases your brand personality and leverages trends to boost your visibility and grow your following. We create and stick to a posting schedule that keeps your feed fresh and exciting.
Social Media Management
We’ll craft your Social Media personality, blending creativity with strategy to keep your brand buzzing. Redroc ensures every post, story, and tweet speaks to your audience in a fresh, relatable way. It’s a dynamic hustle that transforms scrolling into meaningful connections.
Content Creation
Redroc transforms ideas into attention grabbing content that captivates and inspires. Whether it’s snappy reels, stunning graphics, eye-catching video, or relatable blog posts, we showcase your unique brand style and voice. Staying on top of trends, mixing in creativity and strategy keeps your content fresh and engaging.
Graphic Design
Our Graphic Design is the visual centerpiece of our Social Media work, transforming scrolls into content that grabs attention and sparks interest. Redroc design isn’t just pretty; it tells a story and amplifies a brand’s personality, making posts pop and feel more shareable. Graphic design is a must-have for any brand looking to level-up their Social Media game!
Brand Development
Crafting a successful social identity requires a consistent tone, visuals, and language that resonate with your audience. When done right, your brand becomes a relatable personality that followers can connect with and rally around. Social Media is the ultimate stage to showcase this identity. We’ll engage with fans, gather feedback, and build your brand a loyal community.
Particularly now in the days of social media,
[Redroc] delivers a coherent, well-executed plan that allows for collaboration and adjustment. And, most of all for me, [they] have great people who are fun to work with and get the job done well!
Industry Experience
Social Media for All Brands
We help an incredible array of clients establish their brand on Social Media. No matter what industry, we research, study, and develop a strategy to speak to their audiences in a relevant and carefully crafted brand voice. From alcohol to entertainment brands, restaurants to home improvement, retail to DTC, we successfully engage with diverse audiences across the industries we serve:
Events
Home and Garden Shows
Christmas Events
Sports Franchises
Racing
Restaurants
High End Dining
Fast Casual
Fast Food
Catering
Amusement
Family Entertainment Centers (FEC’s)
Ziplines
Agritourism
Boat Rentals
Haunted Attractions
Water Parks
Mini Golf
Medical Research
Medical Study Branding
Medical Study Recruitment
Research Content
Alcohol
Wine and Spirits Retail
Alcohol Brands
Bars
Featured Work
We do great work for good people
At Redroc, we always strive to produce great work, whether it’s client strategy, creative projects, or media plans. By Good People, we mean our client partners that care about the products or services they produce, the customers they serve, their employees and even their agency.
BEYOND SOCIAL – MORE CREATIVE WORK
Great creative sells!
Explore more featured work for our clients, including design, web and video.
Iron Cactus Gets Social
01
The Challenge
Stand out among the crowd.
Texas is home to over 15,000 Mexican restaurants. Iron Cactus Mexican Grill & Margarita Bar opened in Austin in 1996, long before Austin became one of the hottest culinary cities in the country. The Iron Cactus story began when the owners restored a historic, turn of a century building on 6th Street in downtown Austin. A second location in San Antonio followed, opening right next to the Selena bridge on the famous River Walk.
The mission was to create a warm, friendly and unique environment and provide guests with the best food and drinks. Their menu features fresh margaritas and a unique approach to creating bold and flavorful Mexican dishes that has stood the test of time.
But with over 900 Mexican restaurants in Austin and over 1,400 in San Antonio – how do you stand out among competitors to both locals and tourists?
02
Our approach
Elevate Social Media.
Social media advertising is becoming increasingly important as part of your overall marketing strategy, especially in the restaurants and hospitality category. It plays a huge role in showing visitors a quick overview of what they can expect at your restaurant – from food, to drinks, location and the overall experience.
We knew that we needed to elevate our social media and make our restaurant a “must visit” after viewing our social content. We started the process by focusing on what we were doing that was already successful for Iron Cactus – our colorful food photography, clean presentation and inviting locations. We focused on capturing new assets of menu items and cocktails, ensuring that all imagery is branded/ownable.
People tend to scroll through social media very quickly, so we also needed a way to make our content more recognizable to our audience. We accomplished this by adding design elements to our content that tied back to our website and other advertising. These elements included the addition of bold colors, modern and textual patterns, and stacked and creative typography.
Staying on top of social trends was also a key step. The increase of “meme culture” in social provided opportunity to incorporate funny and relatable content. With the rise of reels and short form video content across social, we launched a TikTok account and expanded the number of videos we produce each month. Video content included a focus on ingredients, cocktail highlights and playful content that experimented with music, voice and visuals.
03
The Results
Increased engagement.
The changes we made to our social content – from expanding our video content, capitalizing on social trends and staying consistent to our branding – enabled us to successfully grow our social media audience. Below are some metrics we have seen increases in from Spring 2019 through 2024.
Insights + Learnings
Marketing in the Age of Scroll Culture
Learn how to market in the age of scroll culture with key takeaways on attention, content, and storytelling.
Why TikTok Is a Game Changer for Your Entertainment and Amusement Business
Discover why TikTok is revolutionizing entertainment businesses—visual appeal, viral potential, audience engagement, and cost-effective marketing.
Social Media Strategies for Events: Hype and Follow-Up
Master the art of event engagement with dynamic pre-event anticipation and post-event strategies!