Ripley’s has delivered family entertainment since 1918, but many visitors still only associate the brand with the museum. In the highly competitive Gatlinburg and Myrtle Beach markets, Redroc was brought in to broaden that perception and drive consideration across Ripley’s full attraction portfolio. We developed a paid social and digital media program with audience targeting, creative rotation, and always-on optimization to improve reach and relevance. The result: clearer brand positioning and stronger awareness that Ripley’s is far more than oddities.