Pixels + Points 01 | Game Changers: LinkedIn adds OTT and the Rise of Women’s Basketball

With Matt Nelsen, Susie Brown;

In the debut episode of Pixels and Points, Matt and Susie discuss LinkedIn’s new OTT advertising options and the impact of women’s basketball on sports advertising.

Transcript

 

Matt Nelsen: Hello and welcome to Pixels and Points, a Red Rock review. I’m Matt Nelsen, the Media Director here at Red Rock Austin. Joining me today, as always, is Susie Brown.

Susie Brown: Hi, I’m Susie Brown, a Media Planner and Buyer also here at Red Rock Austin. This is our first episode of what will be a bimonthly program where we discuss new stories related to digital or traditional media from the last week.

Matt Nelsen: Today, we’re diving into some exciting news from LinkedIn about their advertising options, specifically their new inclusion of Connected TV (CTV) in the platforms available for ad placements.

Susie Brown: Yes, they’ve incorporated CTV categories, which means we can now run video campaigns on people’s televisions through LinkedIn. This is particularly exciting for us because it means we can target LinkedIn’s audience directly on their TVs at home.

Matt Nelsen: Absolutely, and it’s a significant move for targeting business-to-business (B2B) customers. Especially for our clients looking to book parties or events, as we can target decision-makers directly in a more relaxed environment at home.

Susie Brown: Exactly, and using LinkedIn, we can actually target specific professions. So, for a medical campaign, for instance, we could target healthcare professionals directly to encourage them to participate in our studies or promotions, which is incredibly useful.

Matt Nelsen: And considering the broader advertising strategies, this integration of CTV could help us connect with a wider audience, even across platforms like Roku, Samsung, and NBC Universal. It’s curious though how LinkedIn plans to extend these capabilities to other major platforms like Hulu or Disney+.

Susie Brown: That’s an interesting point. LinkedIn seems to be carving out a niche in how they can offer targeted advertising beyond the typical network limits. It’s about finding ways to maximize reach while maintaining precise targeting capabilities.

Matt Nelsen: Right, and with sports marketing, such as our efforts with Austin FC and hosting watch parties at local restaurants, we’re really tapping into that community engagement, which is crucial.

Susie Brown: Definitely. Leveraging local events and sports helps to strengthen our advertising impact. Also, considering how we align with Austin FC and local podcasts, it’s clear we’re on the right track with our local marketing strategies.

Matt Nelsen: Absolutely, it’s all about making the most of what’s available and adapting our strategies to meet the evolving media landscape.

About the Hosts

MATT NELSEN is the Media Director at Redroc Austin. He is a digital media expert with over 20 years of agency experience negotiating digital, OTT, digital audio; focusing on building partnerships with vendors and efficiencies for clients.

SUSIE BROWN is the Media Buyer/Planner at Redroc Austin. She is a traditional media expert with over 20 years of agency experience negotiating local spot broadcast, cable, OTT, radio and digital audio; focusing on building partnerships with vendors and efficiencies for clients.


Pixels + Points 05 | Google FAIL: Google scales back AI after embarrassment & hit by leaked documents

Episode 05 of Pixels and Points we discuss the challenges Google faces with its AI-powered search, highlighting several humorous and problematic examples of misinformation.

Simple robot toy with buff human arms curling weights

A Guide to Fast CRM-Lead Integration

Effortlessly integrate leads from Facebook, Google, and your website into your CRM with Redroc. Streamline processes, improve conversion rates, and propel your business forward with our expertise.

Pixels + Points cover image featuring Matt and Susie from Redroc

Pixels + Points 04 | Al Invades Google Search & Upfront Week: What You Need to Know!

Episode 04 of Pixels and Points covers Google’s AI in search engine, impacts on search results, organic traffic, and monetization, compared to Bing’s Co-pilot. Also, streaming giants Netflix and Amazon’s role in upfront week, with Amazon’s star-studded programming.

Let's chat

Don't be a stranger.We'd love to talk with you about how to give your brand a boost.
Get In Touch